Website US Privacy Notice

This US Privacy notice (“US Privacy Notice”) applies to Binah.ai Ltd. website visitors (“consumers” or “you“) who are California, Virginia, Nevada and Colorado residents, in accordance with the following data protection laws to the extent applicable – the California Consumer Privacy Act of 2018 as amended and revised by the California Privacy Rights Act of 2020 (“CPRA” and collectively “CCPA“), the Virginia Consumer Data Protection Act (“VCDPA”), the Connecticut Act Concerning Personal Data Privacy and Online Monitoring (“CTDPA”), or the Colorado Consumer Protection Act (“CPA”)  (collectively “Data Protection Law(s)“). Further, this Notice contains below a designated notice to Nevada residents.

This US Privacy Notice applies to Consumers’ Personal Information, which we collect directly or indirectly while using our website.

This US Privacy Notice is an integral part of our Privacy Policy. Any capitalized terms not defined herein shall have the meaning ascribed to it under the Data Protection Laws or the Privacy Policy.

Part I: A Comprehensive Description of the Information Practices:

  1. Categories of Personal Information We Collect

We collect Personal Information which is defined under the Data Protection Laws as any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household or device, all as detailed in the table below.

Personal Information definition under Data Protection Laws further includes Sensitive Personal Information (“SPI”) or Sensitive Data, as detailed in the table below. However, certain types of such data are excluded from the Data Protection Laws, such as (in accordance with the specific state laws): health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPPA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; biometric data covered by the Biometric Information Privacy Act (BIPA); Personal Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA), California Financial Information Privacy Act (FIPA) or the Driver’s Privacy Protection Act of 1994. Therefore, Patient’s data collected during the use of our websites and the System is excluded from the scope of this Notice.

The Company may have collected the following categories of personal information from its website visitors within the last twelve (12) months:

Category
Example
Collected
Identifiers.
A real name, email, phone, address, online identifier, Internet Protocol address, email address, or other similar identifiers as detailed in the contact forms available at the website.
Yes, basics contact info as detailed on the website.
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
Some personal information included in this category may overlap with other categories.
Yes
A name, telephone number, education, employment, employment history.
Protected classification characteristics under California or federal law.
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
Not Collected
Records of personal property, products or websites purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Not Collected
Biometric information.
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
Not Collected
Internet or other similar network activity.
Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
Yes
Information on a consumer’s interaction with a website, application, or advertisement.
Geolocation data.
Physical location, approximate location derived from IP address or movements.
Yes, approximate location derived from IP address.
Sensory data.
Audio, electronic, visual, thermal, olfactory, or similar information.
Not Collected
Professional or employment-related information.
Current or past job history or performance evaluations.
Not Collected
Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
Not Collected
Inferences drawn from other personal information.
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Not Collected
Sensitive personal information.
Social security, driver’s license, state identification card, passport number, account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account, precise geolocation, racial or ethnic origin, religious or philosophical beliefs, or union membership, the contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication, genetic data, biometric data, information concerning health, sexual life or sexual orientation.
Not Collected

2. Categories of Sources of Personal Information

Depending on the nature of your interaction with The Company, The Company collects the Personal Information as follows:

From website’s visitors:

From Job Applicants:

3. Use of Personal Information

We may use, or disclose the Personal Information we collect for one or more of the following business purposes:

We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

4. Disclosures of Personal Information for A Business Purpose

We may disclose your Personal Information to a contractor or service provider for a business purpose. When we disclose Personal Information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract. We further restrict the contractor and service provider from selling or sharing your Personal Information. In the preceding twelve (12) months, the Company has disclosed the following categories of Personal Information for a business purpose:

Category (corresponding with
the table above)
Category of Recipient
Business Purpose
1
Cloud computing and storage vendors.
Storage, hosting.
2
Government entities/Law enforcement.
Subject to a law requirement, such as tax authorities.
3
Operating systems.
Operating the Platform and website.
4
Category A
Category F
Category G
Data analysis providers.
Providing analytic data on the use of our website. We limit the providers ability to share such information, as detailed above.
5
Category A
Category B
Category F
Category G
Marketing & promotions providers, CRM providers, social networks, advertising networks.
Marketing which is not cross-contextual, ad delivery.
6
Category A
Category F
Security service providers.
Debugging, security, fraud prevention.
7
Category A
Category B
Category F
Category G
 
Customer support providers. Affiliated companies.
Customer and technical support.

5. Sale or Share of Personal Information

We do not “sell” information as most people would commonly understand that term, we do not, and will not, disclose your Personal Information in direct exchange for money or some other form of payment.  We may “share” Personal Information for “interest-based advertising” or “cross-context behavioral advertising”. The CCPA and other applicable Data Protection Laws defines “sharing” as “communicating orally, in writing, or by electronic or other means, a consumer’s Personal Information” to “a third party for cross-context behavioral advertising, whether or not for money or other valuable consideration”. In other words, we may share your Personal Information with a third party to help serve personalized content or ads that may be more relevant to your interests, and to perform other advertising-related services such as enabling our partners to serve such personalized content.

In the preceding twelve (12) months, we “sell” or “share” the following categories of Personal Information for a business purpose:

Category (corresponding with the table above
Category Recipient
Purpose of Sale or Share
Category A
Category F
Category G
Ad-network and advertising partners.
Sale/Share for cross-context behavioral advertising.

6. Children Under the Age of 18

We do not knowingly collect information from children under the age of 18.

7. Data Retention

In general, we retain the Personal Information we collect for as long as it remains necessary for the purposes set forth above, all under the applicable regulation, or until you express your preference to optout, where applicable.

The retention periods are determined according to the following criteria:

Please note that except as required by applicable law, we will not be obligated to retain your data for any particular period, and we may delete it for any reason and at any time, without providing you with prior notice if our intention to do so.

PART II: YOUR RIGHTS UNDER THE DATA PROTECTION LAWS

(A) THE RIGHTS AND EXECRISING THEM

The Table below applies to California, Connecticut, Virginia, Colorado Residence (Nevada related rights are separately detailed below):

Privacy Right
Details
The right to know what Personal Information the business has collected and access rights
The right to know what Personal Information the business has collected about the consumer, including the categories of personal information, the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom the business discloses Personal Information, and the specific pieces of Personal Information the business has collected about the consumer.
Deletion Rights
The right to delete Personal Information that the business has collected from the consumer, subject to certain exceptions.
Correct Inaccurate Information
The right to correct inaccurate Personal Information that a business maintains about a consumer.
Opt-Out of Sharing for Cross-Contextual Behavioral Advertising (“CCBA”) or from selling, where applicable
You have the right to opt-out of the “sharing” of your personal information for “cross-contextual behavioral advertising,” often referred to as “interest-based advertising” or “targeted advertising.”, you may opt out through the “do not sell or share my personal information” button available within the Websites’ footer. You may opt out through device settings (opt-out from tracking AAID, ADID, please see the following for information applicable to all devices: https://thenai.org/opt-out/mobile-opt-out/).
Further, you can opt-out from interest-based advertising, CCBA, by using Self-Regulatory Program for Online Behavioral Advertising such as:
Digital Advertising Alliance’s (“DAA”): https://www.aboutads.info/choices  and https://www.aboutads.info/appchoices, and the Network Advertising Initiative (“NAI”): https://www.networkadvertising.org/choices.
Last, you can join Global Privacy Control (“GCP”) for opting out generally through your browser: https://globalprivacycontrol.org/. Our Consent Management Platform (“CMP”) will know to read all of these signals and ensure compliance with your request.
In any event, please keep in mind:
– Opt-out tools are limited to the browser or device you use because they work off your browser ID and device ID. If you’re not signed-in to your customer account or don’t have a customer account, you will need to opt-out on each browser and device you use.
– Your browser may save some information in its cookies and cache to maintain your privacy preferences. Clearing these may remove opt-out preferences, requiring you to opt-out again.
– If you opt-out, you will still see ads online, but these ads will not be based on your inferred interests.
– Some automated means may still be used to collect information about your interactions with our online services for the other purposes such as to remember user preferences or enable specific functionality.
– We use necessary cookies to make our Properties work. Necessary cookies enable core functionality such as security, network management, and accessibility. You cannot disable those.
 
Non-Discrimination
The right not to receive discriminatory treatment by the business for the exercise of privacy rights, including an employee’s, applicants, or independent contractor’s right not to be retaliated against for the exercise of their rights, denying a consumer goods or services, charging different prices or rates for goods or services, providing you a different level or quality of goods or services, etc. We may, however, charge different prices or rates, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to us by your Personal Information.
Data Portability
You may request to receive a copy of your Personal Information, including specific pieces of Personal Information, including, where applicable, to obtain a copy of the Personal Information you provided to us in a portable format.

You can exercise your rights by reviewing this US Privacy Notice and the Privacy Policy, in case you would like to receive the specific pieces please fill in this Data Subject Request (DSR) form to and sending it to us by mail: info@binah.ai. We reserve the right to reject such request under certain circumstances, and will inform you of the basis for the denial, which may include, but is not limited to, ensure the security and integrity, provide the services, a legal obligation, etc.

Note: In some cases, unless legally required otherwise, you may not exercise those rights more than twice within 12 years.

Nevada Residents Rights: Nevada law allows Nevada residents to opt out of the sale of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. We currently do not sell personal information as defined in the Nevada law. However, if you are a Nevada resident, you still may submit a verified request to opt out of sales and we will record your instructions and incorporate them in the future if our policy changes. You may send opt-out requests to info@binah.ai.

(B) Authorized Agents

“Authorized Agents” may submit opt out requests on a consumer’s behalf. If you have elected to use an authorized agent, or if you were an authorized agent who would like to submit requests on behalf of a consumer, the following procedures will be required prior to acceptance of any requests by an authorized agent on behalf of a California consumer. Usually, we will accept requests from qualified third parties on behalf of other consumers, regardless of either the consumer or the authorized agent’s state of residence, provided that the third party successfully completes the following qualification procedures:

(C) Response Time and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require additional time (up to an additional forty-five (45) days), we will inform you of the reason and extension period in writing by mail or electronically, at your option. If we determine that the request warrants a fee, we will tell you why we made such decision and provide you with a cost estimate before completing your request.

For Connecticut Colorado and Virginia Residence: We may require specific information from you to help us confirm your identity and process your VCDPA request. If we denied a request, you may appeal our decision, and within 60 days of our receipt of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.

If the appeal is denied, you may submit a complaint to your state of residency’s Attorney General:

(D) Notice Of Financial Incentive

We do not offer financial incentives to consumers for providing Personal Information.

DO NOT TRACK SETTINGS AND SHINE THE LIGHT LAW FOR CALIFORNIA RESIDENTS

Cal. Bus. And Prof. Code Section 22575 also requires us to notify you how we deal with the “Do Not Track” settings in your browser. As of the effective date listed above, there is no commonly accepted response for Do Not Track signals initiated by browsers. Therefore, we do not respond to the Do Not Track settings. Do Not Track is a privacy preference you can set in your web browser to indicate that you do not want certain information about your web page visits tracked and collected across websites. For more details, including how to turn on Do Not Track, visit: www.donottrack.us.

Further, California’s “Shine the Light” law (Civil Code Section § 1798.83), permits employees that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send us the Data Subject Request Form available HERE.

CONTACT US:

By email: info@binah.ai

Our address is: 2 Zeev Jabotinsky St., Ramat Gan, 5250501 Israel.

UPDATES:

We will update this US Privacy Notice at least every 12 months. The last revision date will be reflected in the “Last Updated” heading at the top of this US Privacy Notice.

Last update: July-25-2023